Kietojo lipduko popieriaus technologija ir pakavimo strategija dizaino požiūriu

Hard sticker paper Technology and Packaging Strategy from a Design Perspective                               

With the rapid development of sticker Hard Sticker Paper technology today, how to use these technologies to create maximum value for brands is the most concerned issue for most brand owners. However, it is not difficult to find through the survey that, as the "audience" of the stick Hard Sticker Paper, the focus of consumers is still the brand and product efficacy, and they are not very concerned about the material and process used for the Hard Sticker Paper. However, well-known daily chemical brands such as "Head Shoulders" and "Rejoice" still use traditional self-adhesive Hard Sticker Papers, and do not choose new technologies such as in-mold standards that the industry considers "more advanced". Therefore, when we determine the packaging strategy, we need to have a deeper look at the technology itself, in order to effectively use the new technology to create outstanding packaging and Hard Sticker Papering works.

Visų pirma, reikia gerai panaudoti gerą kieto lipdukų popieriaus technologiją.

Good packaging is inseparable from good late-stage technology. Good technology can not only "icing on the cake", but also "deliver charcoal in the snow"! Sansong believes that three "degrees" should be paid attention to in the application of Hard Sticker Paper technology:

1. Consumer concern: Consumers' focused trust is reminded by Hard Sticker Paper brand information, cleanliness is reflected by Hard Sticker Paper quality, and fragrance is reflected by Hard Sticker Paper color.

2. Veislių skirstymas: popierinės dėžutės gaminiai paprastai gali būti suskirstyti pagal minios kampą, funkciją, patogumą ir pan. Jei tai gaminys iš medvilninių drabužių vaikams, taikant ir kuriant technologiją „Hard Sticker Paper“ galima kuo labiau naudoti matines medžiagas ir švelnius tonus, atspindinčius saugumo ir kokybės jausmą.

3. Appropriateness of use: Emphasizing that it is too much to go too far, and the products of what grade and price need to use the corresponding Hard Sticker Paper material and technology, such as Mr. Wei Meng's affordable package, the use of screen printing technology will give people a sense of benefit.

Kasdieniame gyvenime dideli{0}}prekės ženklo kasdieniai chemijos produktai jau gali puikiai įvaldyti aukščiau nurodytus tris laipsnius ir puikiai derinti kietojo lipdukų popieriaus dizainą ir technologiją. Tačiau daugelio didelės-talpos pagardų pakuotėse iš pradžių jie buvo laikomi aukštos-kokybės produktais. Tačiau kadangi kietojo lipdukų popieriaus dizaine nebuvo visiškai atsižvelgta į įvairovės skirstymą ir vartotojų rūpestį prekės ženklo ir gaminio lygmeniu, o buvo pritaikyta tik pažangi kietojo lipdukų popieriaus technologija, kad būtų pasiekta aukšta vartotojų pripažinta kokybė, rezultatas. buvo savęs-nugalėjęs. , neapibūdinamas.

Antra, išskirtinė pakuotė ir kūrybiškumas turėtų turėti strateginį mąstymą.

Packaging is not just packaging, it not only involves product positioning and marketing, but also takes into account the brand's image and capitalization. Excellent packaging design should rise to the strategic height of the enterprise from the very beginning! As early as 2003, Sansong put forward the concept of "brand marketing large packaging", and believed that excellent packaging must have assets, that is, starting from the core value of the brand, expressing it with unique visual symbols to form brand equity; excellent packaging must have Product quality must conform to the attributes of the industry in which the product is located and display the unique characteristics of the product; at the same time, excellent packaging must also meet the marketing quality and impress consumers with its unique selling points.

For many years, Sansong has been advocating the "nail and hammer" theory.

Viewpoint 1: A good product and a good positioning are a good nail. A good nail can be a good category strategy, a good selling point, a good slogan, a good brand story, etc. There are many successful nails on the market, such as antibacterial—Shufujia; antidandruff—Head Shoulders; styling—Sassoon; whitening—SKⅡ;

Viewpoint 2: Good packaging and good vision are a good hammer. A good hammer can be a product's good shape, good packaging, good color, good pattern, good technology, etc. For example, Crest's "7 full effect 7 excellent" series products, around the "7 full effect" nail, the hammer is this unique product packaging. As for Evian mineral water, its packaging requires a unique personality and a sense of nobility in terms of shape, color, craftsmanship and material, and without exception, it follows its positioning of "high-end water aristocrats".

Vinys ir plaktukai turi turėti abu, kieto lipdukų popierizavimo technologija ir pakavimo kūrybiškumas turi visiškai suprasti rinką, pagrįstą ilgalaikiu prekės ženklo vystymu, kad būtų galima daryti didelę galią!

Trečia, aukštas „Hard Sticker Paper“ technologijos ir prekės ženklo strategijos dizaino koncepcijos integracijos laipsnis gali sukurti unikalias firmines pakuotes, o tai gali tapti pirmuoju vartotojų sąmonėje ir užimti daugiau rinkos dalių.

Sansong's works over the years have been created in four directions, such as shape, color, drawing and decoration, to achieve the best combination of good positioning and good packaging, which has enhanced brand value and accumulated brand equity for brand owners. For example, the health care product Anliqing brand seal oil capsules, in accordance with the functional attributes of seal oil capsule products, fit the marketing concept of "healthy" in the market, and created the core visual identification symbol "v" for Anliqing series products, from bottle design, structural design , to the Hard Sticker Paper design, they are strengthening the brand appeal and positioning of "Healthy V Power", which has greatly boosted the sales force of Anliqing's brand.

https://www.minongpackaging.com/adhesive-lipdukas/hard-lipdukas-paper.html